Richard is seen as a highly experienced reflective practitioner in the field of sales and key account management. He has won, designed and led sales performance projects across the world for over 25 years. He is known for his ability to deliver measurable, sustainable results through a blend of innovative thinking and a pragmatic hands-on approach. He is a compelling speaker, trainer, writer and coach. Richard has an MA from Jesus College Cambridge, is a Founding Fellow of the Institute of Professional Sales and a Fellow of the Royal Society of Arts & Commerce. He is a Member of the Association for Coaching. He is an adjunct lecturer on the Dublin Institute of Technology’s Postgraduate Diploma in International Sales course and runs business development and leadership programmes for Bayes Business School, City, University of London. As a Founding Director of Sales Fitness Group he is responsible for developing and implementing the firm’s sales performance concepts and solutions. He works closely with a limited number of clients especially in the fields of key account management, business development and sales organisation and leadership.