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About Us

SalesLevers

Find and use the levers that drive lasting sales success – climb the ratings and stay at the top.

The great inventor and engineer Archimedes said: “Give me a place to stand and a lever long enough, and I shall move the world. SalesLevers provide you with the levers you need to move your sales world.

You stand today at a particular point in the market – the fulcrum. The levers sit on this fulcrum. As you exert pressures on the levers (your inputs) you lift your result (your outputs).
As one kids’ video puts it “a lever is just a simple machine that makes work easier”.

That’s what SalesLevers does for our clients who want to lift their sales result.

We bring expertise and experience to work the levers that deliver the sales result. We help you identify and position your sales levers and then apply the right efforts at the right points in the right ways to deliver the best sales result.

As part of the Sales Fitness Group we provide the development, processes and tools that make winning the sales race easier, more effective and more enjoyable.

SalesLevers

Our Purpose

We exist because sales is going through rapid and radical change. We help sales people, sales leaders and businesses flourish in a changing world.
Our purpose is to make good selling easier, more effective and more enjoyable.

Ethical

Our purpose is to support and enable individuals and businesses who believe that effective selling can and should be ethical. This is not just a pious hope. Ethical selling makes commercial sense.

Professional

Professional selling is key to sustained success. We are part of a movement that wants to see salespeople and sales leaders recognised and respected alongside professionals in other business disciplines.

Effective

Good selling is effective. It delivers the results the business wants and needs. It drives organic growth in line with the strategy. It is a critical success factor for profit and return on investment. and need.

Value

Good selling improves the embedded value of a business. What we sell and how we sell it can dilute or distil the value of the business. This matters for owners, investors and employees.

Trust

We are seen as the sales leader’s trusted advisor, valuing and enhancing your role, status and professionalism, we walk the talk with you, pounding the miles alongside you to lift performance and win the prize.

National & International

We are UK based but the principals all have international backgrounds. Our purpose in forming Gyroscope International is to enable good selling across the world.

Our purpose is to support and enable individuals and businesses who believe that effective selling can and should be ethical. This is not just a pious hope. Ethical selling makes commercial sense.

Professional selling is key to sustained success. We are part of a movement that wants to see salespeople and sales leaders recognised and respected alongside professionals in other business disciplines.

Good selling is effective. It delivers the results the business wants and needs. It drives organic growth in line with the strategy. It is a critical success factor for profit and return on investment. and need.

Good selling improves the embedded value of a business. What we sell and how we sell it can dilute or distil the value of the business. This matters for owners, investors and employees.

We are seen as the sales leader’s trusted advisor, valuing and enhancing your role, status and professionalism, we walk the talk with you, pounding the miles alongside you to lift performance and win the prize.

We are UK based but the principals all have international backgrounds. Our purpose in forming Gyroscope International is to enable good selling across the world.

SalesLevers

Our Values

These are the values we work hard to live by. They make a difference in who we work with, what we do and how we do it.

Do good

We believe good selling does good. Good selling is good for customers, for sellers, for the company, for its investors, for its supply chain, and good for wider society.

Collaborate

We “do with” not “do to”. We collaborate with our clients to achieve the goals. We also collaborate with best-in-class partners who can bring specialist expertise and experience.

Be ethical

Good selling is only good when it’s ethical. Our team are all members of The Institute of Professional Sales and are enrolled in the IPS Ethical Selling programme.

Respond & Initiate

We take the initiative and come to you with good ideas but our clients tell us we don’t just deliver, we make ourselves available to respond fast and hard at the point of need.

Think & Act

We are “Reflective practitioners”. That means we are absolutely focused on practical actions in the real world. But it also means that we take the time to step back and think about good selling and apply that thinking back into your real sales world.

Focus on the goal

As Olympic American Football coach Paul Bryant said “Winning isn’t everything, but it beats anything that comes in second.” We are known for a results focus – measurable payback from all you invest in.

We believe good selling does good. Good selling is good for customers, for sellers, for the company, for its investors, for its supply chain, and good for wider society.

We “do with” not “do to”. We collaborate with our clients to achieve the goals. We also collaborate with best-in-class partners who can bring specialist expertise and experience.

Good selling is only good when it’s ethical. Our team are all members of The Institute of Professional Sales and are enrolled in the IPS Ethical Selling programme.

We take the initiative and come to you with good ideas but our clients tell us we don’t just deliver, we make ourselves available to respond fast and hard at the point of need.

We are “Reflective practitioners”. That means we are absolutely focused on practical actions in the real world. But it also means that we take the time to step back and think about good selling and apply that thinking back into your real sales world.

As Olympic American Football coach Paul Bryant said “Winning isn’t everything, but it beats anything that comes in second.” We are known for a results focus – measurable payback from all you invest in.

SalesLevers Insight
Work that works

Our Impact

  • Sales Boost programme is helping a multinational achieve 36.2% like for like growth
  • A niche firm achieves 8.2% price increase from a 6 week campaign
  • Transforming sales management to drive business growth
  • Growing sales from £19Million to £27Million

8.2% price rise in a 6 week campaign

36% increased sales YTD within 12 weeks

Sales up from £19mn to £27mn over 18 months

141 new buying points opened

Share of wallet up 51% year on year

Learn more about What We Do
Win bigger, win faster

Commercial impact now

It’s all about “commercial impact now”. These are examples of “commercial impact now” we have achieved with clients. Any sales performance project should deliver significant return on investment. In practice this means a minimum of cost cover within the financial period and measurable sustainable payback over time.

Take this current example:
Key account coaching project £15,000. Increased sales year 1 £396,000. Margin 30%. Increased Gross Profit £119,000. Payback £8 of incremental contribution for every £ invested in the SalesLevers project.

img of mount everest
SalesLevers plane
Make it fit

Integrated sales growth

All too often sales initiatives have been fragmented, stand-alone. Some sales training here, a compensation plan there, buy a CRM, change the coverage model. We believe there are big wins to be had from taking an integrated approach to improving sales performance. The results are bigger. The costs are lower. It’s all about fitting the parts together.

Insightful Analytics

Insightful analytics to ensure a clear, agreed and validated view of today’s situation and the business goal

Master Plan

A coherent, costed and resourced master plan. Ensuring that the core skills and processes are in place

Focus

Relentless focus on implementation in the real (changing) world

Measurable Results

Measure impact and payback

Insightful analytics to ensure a clear, agreed and validated view of today’s situation and the business goal

A coherent, costed and resourced master plan. Ensuring that the core skills and processes are in place

Relentless focus on implementation in the real (changing) world

Measure impact and payback

Hybrid Selling for a Hybrid World

Multiple channels – better results

A hybrid world demands a flexible approach. You may want to work with live workshops or it may be more efficient (and more effective) to work virtually. Some work can be done together at the same time (synchronous) but sometimes it is best to work asynchronously. We leverage technology and hard-won experience to work with you in the way that works for you.

Your customers are buying in a hybrid world so we work with you and your teams to develop the skills, processes and tools that allow you to win against your competition. Star performances in a hybrid selling world need these new skills, new processes, new tools.

multiple channels sales levers
SalesLevers Building
Selling to the world

Start Local. Scale Global

We are highly experienced in helping our clients scale their sales from local, to national, to global.

Meet the Team

Key People

Richard Higham , Founding Director

Richard Higham

Founding Director

Martin Allison , Executive Chairman

Martin Allison

Executive Chairman

Emma Fox , Marketing and Client Communications

Emma Fox

Marketing and Client Communications

Jon Clark , Senior Sales Compensation Consultant

Jon Clark

Senior Sales Compensation Consultant

Stephen Jones , Board Advisor

Stephen Jones

Board Advisor

Andy Sims , Board Advisor

Andy Sims

Board Advisor

Graeme Allison FCCA , Finance Director

Graeme Allison FCCA

Finance Director

Leanne Blakemore , Finance Manager

Leanne Blakemore

Finance Manager

Roger Bingham, IT Manager

Roger Bingham

IT Manager

Peter Robertson , Product Testing and Client Support

Peter Robertson

Product Testing and Client Support

Work that works

Our Impact

The thing that we have brought in is sales methodology. How do you create a capture plan or an account plan? How do you approach the customer? How do you build trust in the relationship? How do you build an alternative approach? How do you talk about other subjects than pure price? Now we are talking about many other things to the client - innovation, sustainability, supply chain efficiencies. Now we're bringing in the marketing team into those accounts. We have brought in a different sales system, a true account management system. And we are really enthusiastic as a result because (and that's really the good news out of this) we are actually seeing practical and commercial results out of these six months work on the accounts, It’s a very positive result, a very encouraging result. It pushes us to now formalise the key account management structure across the company.

International Business Development Director

SalesLevers provide really meaningful sales training. I've been around for more than a minute and been through most of the major sales trainings. They share some of the tried and true best practices, but also provide fresh insights to where everyone can do better... while embodying respect for clients and their needs. I really valued that they were able to provide motivation AND specific strategies for our junior team members without talking down to our more experienced players. Much appreciated!

Nora Trentacoste

Regional Sales Director at Texthelp

I’ve recently completed a relationship management and KAM/SAM programme delivered through SalesLevers. The programme was relevant and extremely informative. What impressed me was the attention to detail and the preparation put in to understand our organisation, our market and our roles. It was also very evident that they have a wealth of experience in this arena and could bring examples, stories and tools into the learning that were compelling and enlightening. I would have no hesitation in recommending them.

Ian Laverty

Account Director Invest Northern Ireland

SFG exists because we believe good selling does good – good for the customer, good for the company and its stakeholders, and good for the individual salesperson. Good selling means two things: selling with integrity and selling with professionalism. In a business world that is changing rapidly and radically the strategies, processes and skills that have served in the past need to change to deliver winning results in the future.

Research, Insights and Analytics
Development, Processes and Tools
Recording, Reporting and Forecasting

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