Bury the head in the sand and hope this will all go away and we can get back to a diary, phone and car.
Buy lots of “shiny toys” and end up with too many moving parts that don’t work together (and which turn out more expensive than they looked).
Take an integrated approach that identifies, installs and implements the tools that will fit the business and deliver payback.
The issue is often not the technology itself. Make the bridge to your sales people so they believe innovations are in their interests and their customers’ interests – not just the company’s interests.